Overview

Goal

Design a seamless and engaging referral flow that encourages existing users to invite new users, driving user acquisition, increasing app engagement, and leveraging social proof.

Process

Meet to discuss business goals, requirements, and reward breakdown/rules

Including developer restrictions and figuring out what work the FE devs and BE devs would be responsible for

Research

Look at competitors to see how they are taking users through a referral flow

Map out flow

Create a user flow to visualize the journey - entry points, sharing process

Wireframes & lo-fi designs

Sketch out wireframes for referral process, including some light visuals

Feedback

Review flow and lo-fi designs with stakeholders

Hi-fi designs

Finalize UI elements and get screens ready for development

Design Challenges

1 - Incentivizing user participation.

  • Solutions:
    - Implement clear and compelling visuals that communicate benefits
    - Offer tangible rewards
    - Utilize push notifications

2 - Make flow as frictionless as possible.

  • Solutions:
    - Minimize steps required to refer someone
    - Automatically pre-fill referral messages

3 - Communicate rewards and tracking clearly.

  • Solutions:
    - Clearly display when a user will receive the reward
    - Include a dashboard with the status of the referred users to mitigate confusion and frustration

Background

What is Rithmm?

Rithmm is a mobile app giving its users the ability to personalize sports betting models.
A sports betting model utilizes predictive analytics and historical data to predict the outcome of upcoming games. You input what you think is important to the outcome of a game and from there, Rithmm's algorithm builds a unique model. This model is then able to tell you what bet to take based on win probability and risk to reward ratio. All of this makes for a smarter, better bettor.

Initial Flowchart & Visual Sketches

Sketches

Mid-Fi Screens

Final Design

Account Banner & Rewards Center

1 - Banner in account page takes precedent
2 - Dedicated rewards center page where user can track and share

Email & Notifications

1 - Email design and copy for when a user receives a free month
2 - Notification copy to cycle through